Search Engine Optimization, Social Media, Marketing For Businesses, Website Design And Development

    How To Effectively Use Google Webmaster Tools

    How To Effectively Use Google Webmaster ToolGoogle webmaster tools offer a great advantage to any webmaster for monitoring your website statistics, there are many useful tools for observing your websites visitors, where they come from, how long they stay on your website, the bounce rate and a host of other effective ways to monitor the performance of your website, Google webmaster tools can help you get a better ranking in Google and also help you target the visitors you need to visit your website.

    The easy way to start is to sign up for a Google Webmaster Tools account and once logged in go to add a property fill out the required information then they will ask for your websites verification you need to down load the HTML file then add this file to your domain then click on confirm or verify you will now have access to the Google Webmaster Tools for your choosen website domain.

    The first important task you need to do once your website is completed is to submit your site map to Google, you will find this on the left side of your Google search console under crawl, click on add site map and enter the url of your websites sitemap then you will need to confirm the submission and verify the captcha, once you have submitted your site map you need to click on fetch as Google found on the left side of your search console, enter your domain and click fetch and render and follow the instructions, this tells Google to index your website through your submitted sitemap that you entered earlier.

    There will be no information in your console if you have just completed your website, for a few days as Google will eventually crawl your website and information will be available to you, to see information about your websites visitors look under search traffic on the left of your console you will find search analytics, there will be some very useful information here about how many people are visiting your website each month the bounce rate which is how long they stay on your website before leaving, a high bounce rate of say 90% means they are looking at maybe one page then leaving a low number around 30% means your site is interesting and they are staying longer on your website.

    When you have submitted your sitemap and requested indexing of your website pages Google will eventually crawl your site and index your pages, this can take weeks to months and once the indexing has started you will see information starting to appear under Google Index, on the left of your search console, this will tell you how many pages are indexed by Google and when they were indexed, you can find information on any pages that are blocked by your robots.txt file and a host of other important information.

    The one most important feature of Google webmaster tools is the search analytics console here you will find search information regarding your website and what search terms your visitors are using to find information they are looking for, you can see the position in Google of search terms or keywords, the amount of impressions that the keywords are getting and the click through rate that the keywords are achieving, all this information is very important in gaining a higher ranking in Google if you can analyze the information and use it to your advantage

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